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Patterns Of Online Grocery Shopping In

Patterns of Online Grocery Shopping in

To gather the data eventually used in the Wharton research, PathTracker rfid tags were placed on the bottom of every grocery cart in a supermarket in the western U.S. According to Sorensen, these tags emit a signal every five seconds that is received by receptors installed at various locations throughout the store. Once collected, the.

These are crucial issues in terms of layout, product placement and store profits. We will eventually start linking in-store movement to purchase decisions. The Wharton researchers note in their paper that other researchers have addressed the general topic of in-store shopping patterns in the past. Every 10 years or so, researchers seem to rediscover this.

While this first paper explores in-store shopping paths, both Fader and Bradlow acknowledged that there are many more areas to analyze in the PathTracker data. For instance, they write, the data could be a springboard for further studies related to environmental psychology, giving researchers clues to ways in which shoppers organize a store in their.

Whereas previous folklore perpetuated the myth that the perimeter of the store was visited incidental to successive aisle traverses, we now know that it often serves as the main thoroughfare, effectively a home base from which shoppers take quick trips into the aisles, the paper states. These findings, the researchers predict, will have important implications.

Check if you have access through your login credentials or your institution. Sign In, recommended articles, citing articles (0) Copyright 1997 Published by Elsevier Inc. Recommended articles, citing articles.

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